Friday, November 11, 2011

Cosmetic Dentistry Perfects the Packaging

Cosmetic Dentistry Perfects the Packaging

Beauty is power; a smile is its sword. ~ Charles Reade

We are truly living during a time where image is everything and aesthetically pleasing is the name of the game. And even though, beauty lies in the eye of the beholder, you never really know whose judging and assessing your home, yard, clothes, shoes and most importantly your face.

It's not a secret, our society prizes the context of youth, and decisions are made everyday based on who looks their best; often times, without even knowing anything about the person being observed. Knowing this, either experientially or instinctually, adults are spending more and more money on improving their appearance by keeping up with the latest style trends to considering plastic surgery, injections, orthodontics or cosmetic dental work. According to Dental Economics, 92 percent of adults surveyed believe an attractive smile goes far socially while 74 percent felt a less than favorable smile significantly impacts a person's level of success with his or her career. Irrespective of how we look at it, we are marketing ourselves to the world.

Marketing, in a nutshell, is relationship building. It's a means of identifying, satisfying and keeping the customer employing one of the most effective strategies around... packaging.

Look around, buildings receive facelifts; lawns, gardens and pets get groomed; and what about that outfit?; accessorize it! Without a doubt, these are signs of the time and our teeth are just as important to many as erasing the wrinkles with the next best cream; however, it's important to note, cosmetic work and orthodontics are not limited to the baby boomers or teenagers. Patients of all ages are seeking viable options for enhancing his or her smile in order to remain in the game. With the state of the economy, cosmetic dentistry is quickly becoming an affordable preference for many.

What's considered cosmetic dentistry? The choices include whitening, lumineers, veneers, tooth colored restorations to replace the silver ones which could be composite resins or porcelain inlays or onlays, crowns, bridges, implants as well as orthodontics; although, the best treatment for you relies heavily on your specific requirements which needs to be discussed with your dentist. The end result is filling the gaps, straightening and brightening the smile. With today's technology, the benefits of getting aesthetic work far outweigh any concerns. AND, should pain or flat out fear be an issue, many dentists offer sedation
dentistry as an incredibly comfortable alternative.

As for the cost, if you're working with someone specializing in cosmetic work, the price is fairly similar across the board. If you already have a dentist you're comfortable with, ask to see photos of his work. If you're currently not sure who to go to, feel free to visit the American Academy of Cosmetic Dentistry and follow the provided links. Regardless, the price tag means nothing if the results are not to your liking. For as much as you are marketing yourself to the world, your doctor is marketing to you. What does his or her smile say to you? In this case, it's fair to say the sword is mightier than the word.

Tammy Davis, Writer & Holistic Nutrition Coach, Sarasota, FL

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By Tammy Davis

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